Free the Wiggle
Free the Wiggle is Jell-O’s boldest act of defiance yet, a full-bodied, neon-colored uprising against the machinery of mundane living. In a world obsessed with grind, goals, and grayscale routines, we’re wiggling out of the mold. This campaign is a protest against the systems that steal your soul: capitalism, corporate ladders, productivity cults, and the quiet tragedy of always needing more. We’ve been conditioned to sit still, work hard, smile politely, and die tired. Jell-O says: wiggle louder. Jello is not just dessert. It’s a symbol. A splatter of joy in a world that forgot how to laugh. A spoon-fed reminder that life was never meant to be “optimized” as biohacking fanatics would call it, because it was meant to be felt. Felt fully. Sloppily. Joyfully. Wiggle-ly. Free the Wiggle is a call to those suffocating in suits, chained to desks, addicted to calendars and praise. It’s a jiggly middle finger to burnout culture and the beige-colored life you were tricked into calling “secure.” It’s a whisper that turns into a giggle, then a cackle, then a full-blown exit plan. Because most people just exist. But Jell-O says live.
Jell-O and Nike have teamed up to bring you the first sneaker that doesn’t just walk, it wiggles. Behold, the Jiggle Jordans, a special edition Air Jordan designed to make every step feel like a freedom-flavored celebration. Drenched in Jell-O's signature color chaos and finished with sneaker tech smoother than a spoonful of lime, these kicks are where courtside cool meets cafeteria-core. Joy starts in the toes and jiggles up the soul. Whether you're sprinting, strolling, or straight-up sloshing, these are shoes that refuse to take themselves seriously. Because performance is nice—but whimsy wins championships.
Jiggle Jordans
Can someone fill us in on who demanded that life had to be flavorless? In Mold Mundanity, Jell-O tackles the lifeless leftovers of adulthood, one wobble at a time. Staplers? Jiggled. Soap dispensers? Lime-flavored. Calculators? Compute in jiggletime. This isn’t about making things useful. It’s about making them wobble just enough to question your life choices. Every item in this absurdly wiggly collection is a reminder that the world took itself too seriously for too long. We molded the mundane to prove it never had to be.
Mold Mundanity
Jell-O has always believed in the culinary power of play. For decades, we’ve provided recipe cards that dared home chefs to mold outside the lines. But now? We’re leveling up. Introducing The Impossible Recipe Book, a fresh collection of boundary-breaking, brain-bending, plate-jiggling creations that prove anything is possible with gelatin and maybe just a little too much free time. Want to construct a 7-layer shrimp ring tower? A lime-glazed turkey hologram? A gravity-defying fruit chandelier? We’ve molded it. You can too. These recipes aren’t for the faint of heart, they’re for the gelatin geniuses, the sculptors of slosh, the high priests of wobblecraft. Creativity has never been this jiggly. Or this serious.
The Art of Culinary Collapse
Jell-O is bringing back one of the city’s squishiest traditions: the No Pants Subway Ride. After a tragic hiatus since 2020, we're reviving the only legitimate excuse to show off your underwear in public, and doing it with maximum wiggle. In partnership with Fruit of the Loom, we’re inviting New Yorkers to strip down, suit up in multi-colored undies, and ride the rails with pride, chaos, and just a hint of frostbite. January may be blue, but your briefs don’t have to be. It’s time to bring a little nude whimsy back to the city that forgot how to giggle. So lose the pants, keep the confidence, and let your Fruit flag fly. Jell-O’s got your bottom covered. Sort of.
Jell-O isn’t quitting at undies. We’ve collaborated up with Fruit of the Loom to launch a full capsule collection that’s as bold, bouncy, and borderline unreasonably comfortable as you'd expect. Think revamped classics like color-block tees and socks in every hue under the sun, reimagined through the lens of full-body flavor. Colorways that slap back. Designed for the unapologetically unbothered, this collab is your permission to stop dressing like a spreadsheet and start dressing like a snack. Because comfort should never be boring, and Jell-O doesn’t agree with neutral. Slosh in style. Melt with pride. And If someone questions your raspberry fit today, tell ’em your mood picked it, and your body just came to play.
Jell-O and Quaker Oats have joined forces to question everything you thought breakfast was supposed to be. Introducing the most delightfully uncalled-for collab of the century. It’s your grandma’s oatmeal, if your grandma lived in a neon fever dream and refused to follow typical flavor rules. Say goodbye to boring mornings and hello to spoonfuls of fruity rebellion. It’s cozy with a kick, nostalgic with a plot twist, and just weird enough to be brilliant. Your morning routine didn’t ask for this. But trust us, it needed it.
Oat of Line
Jell-O continues its conquest against beige coinessaeurs with the return of a familiar face, well, sort of. Meet Jiggle Jr., the spiritual successor to Mr. Wiggle, the original jiggly ambassador from the 1960s. Rebooted, rebranded, and re-bounced for a modern world that’s clearly way too serious, Jiggle Jr. slides in as the internet’s wobbliest voice of reason. He’s a walking mood swing in cherry red. A gelatinous guru of chaos. A spoon-fed optimist armed with dumb wisdom and fruit-colored coping mechanisms. Because sometimes you don’t need motivation. You just need a snack-shaped friend yelling, “It’s all jelly, in ma’ belly.”